Wednesday, September 9, 2026

Paul Reynell on Africa's next PR chapter

Gail Schimmel on consumer scepticism | The value of brand memory
Bizcommunity.com
Marketing & Media
Wed 9 September 2026
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‘We are already here’: Paul Reynell on Africa’s next PR chapter

KARABO LEDWABA

Paul Reynell reflects on his time at Prisa, the challenges facing the PR industry and why African communicators need to stop waiting for permission to tell their own stories...

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Gail Schimmel | Consumer scepticism will rise as AI changes advertising

GAIL SCHIMMEL

As AI, deepfakes and digital scams make consumers increasingly sceptical of what they see and hear, ARB CEO Gail Schimmel argues that trust is becoming advertising’s most valuable currency... read
Why brand memory should be the next frontier of influencer measurement

HAYLEY WATTERS, ISSUED BY ACTORVATE

For years, influencer marketing has been measured by the numbers platforms make easiest to see: reach, views, likes, comments, shares and engagement rates... read
The power of a sticky tension: Why growth starts with people

ISSUED BY XCENTRIC

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Nespresso Professional brings premium coffee to SA’s SMEs with new Giorno Mini

ISSUED BY NESPRESSO

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Artificial Intelligence
Generated doesn't mean designed. How designers are working with AI.

NATALIE DE CANHA, ISSUED BY MAKEREIGN

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ESG
OFM pushes up PinkTober!

ISSUED BY OFM RADIO

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Film & Cinematography
France takes centre stage at Fame Week Africa 2026

ISSUED BY THE PUBLICITY WORKSHOP

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Online Media
Turn browsers into buyers with expert product reviews on MyBroadband

ISSUED BY BROAD MEDIA

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OOH
Kena Outdoor is proud to be the official out-of-home media partner for Standard Bank Joy of Jazz

KARABO CHAUKE, ISSUED BY KENA OUTDOOR

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From beer cans to cameras: Corona puts a new spin on outdoor advertising
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PR & Communications
Hook, Line & Sinker celebrates agency growth with 2 promotions

ISSUED BY HOOK, LINE & SINKER

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Promotions & Activations
What if your ‘green’ merchandise is still creating waste?
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Retail
How Cell C is showing up for South Africa’s youth: You’ve got the idea. We’ll give you the tools

ISSUED BY CELL C

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Africa
Egypt market opens new export route for SA red meat
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Africa50 infrastructure fund plans to more than double project value in five years

DUNCAN MIRIRI

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Business
SAB Foundation opens applications for growing South African SMEs
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Beyond gym perks: Why employee benefit packages are missing the mark

JACO OOSTHUIZEN

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