#WPRD2026: Proof is the 5th P for the AI era | Danette Breitenbach talks PR

Creative Circle’s Full Circle event is back

Marketing & Media Thu 16 July 2026 ALL INDUSTRIES  | COMPANIES  | JOBS  | EVENTS  | SUBMIT NEWS  | ADVERTISE  | FOLLOW  | MY ACCOUNT  | SUBSCRIBE  |  UNSUBSCRIBE #WPRD2026 | Proof: The 5th P for the AI era MADELAIN ROSCHER This World PR Day, South Africa's top-ranked PR agency says the AI era demands a fifth principle: Proof. Read more It’s #WPRD2026. So what? DANETTE BREITENBACH It’s World Public Relations Day. Danette Breitenbach takes a look at why PR matters more than ever... read #Cannes2026 | Creative Circle’s Full Circle event is back The Creative Circle Full Circle 2026 takes place in July and August... read Kena Outdoor launches “From Inventory to Influence” as it joins the OMC ISSUED BY KENA OUTDOOR Kena Outdoor has launched From Inventory to Influence, a new strategic direction that enhances how the company presents and sells its national outdoor media network... Read World PR Day The Golden age of PR reminds us that the P stands for Public LEBO MADIBA Strategic communicators have reached the executive table just as the public has gained greater power to set the agenda, says PR Powerhouse’s Lebo Madiba… Read You can't expect great PR if you don't empower your agency EL BROIDE This World PR Day, El Broide argues that the biggest barrier to great PR isn't creativity or budget—it's how brands treat their agency partners... Read Artificial Intelligence Ascent Africa advances African expansion through strategic Clarence AI engagement in Namibia ISSUED BY ASCENT AFRICA Following the acquisition of a strategic stake in Africa-built artificial intelligence platform Clarence AI earlier this year, Ascent Africa has taken another significant step in advancing its continental growth strategy through a strategic business expansion into Namibia... Read 68% of Google searches now end without a click, how ZA companies win back traffic with AI visibility ISSUED BY WOWW South Africans are starting to ask ChatGPT, Google's AI Overviews, CoPilot, Claude and other AI models the questions they used to type into the Google search bar - and more and more, they get the answer without ever clicking through to a website hence “Zero Click” search... Read Branding What football taught me about purposeful procurement VICKI SCHEFFEL As World Cup excitement drives spending, Vicki Scheffel explores how every procurement decision can leave a lasting impact long after the final whistle... Read CRM, CX, UX Richfield digital experience earns the Mark Awards 2026 shortlisting ISSUED BY SO INTERACTIVE So Interactive has been shortlisted in the User Experience (UX) category at the 2026 Mark Awards for its work on the Richfield website, "A Platform Designed to Turn Uncertainty into Action..." Read Digital Maintaining digital momentum post Digital Maturity Survey ISSUED BY INCUBETA Digital transformation is a term first coined in 2000 and since then CMOs have been dealing with the responsibility of keeping their organisations up to speed with the frenetic pace of digital change... Read Marketing The model did not fail. 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