Wednesday, July 15, 2026

Ford's Tarryn Knight: "Orange sells the dream" | #BehindtheCampaign: Pick n Pay's Eat Like a Champion

WPP plans to cut hundreds more jobs
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Wed 15 July 2026
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Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

TARRYN KNIGHT

Customers buy the reflection of themselves, not just the car. Orange sells the dream. Silver sells the tech, writes Ford Motor Company of Southern Africa head of marketing Tarryn Knight.

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