Kantar: How to build brand equity
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| Marketing & Media |
| Thu 25 June 2026 |
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KARABO LEDWABA Prism winner Sebabatso Lemaoana on the future of PR and the meaning of Youth Day... read |
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| How does experience shape brand equity?... read |
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INGRID VON STEIN, ISSUED BY DENTSU I have been thinking a lot lately about how we, as an industry, keep showing up to moments versus how people live them... Read |
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EVAN-LEE COURIE T-Squared Clothing, a fashion brand that began in Gugulethu and has grown into a recognised name within South Africa's creative industry, and founder, Thabiso Mokomele, reflects on his entrepreneurial journey... Read |
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ISSUED BY CAXTON MEDIA As brands continue to look for new ways to engage consumers beyond traditional advertising, gamified experiences are proving an effective way to encourage participation and strengthen brand connection... Read |
| Digital |
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WPP Enterprise Solutions and AWS have signed a strategic collaboration agreement to operationalise agentic AI for brands... Read |
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ISSUED BY TRAFFIC BRAND There are agencies that run ads. And then there are agencies that become part of the way a business grows... Read |
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ISSUED BY MEDIAMARK As media channels multiply, consumer behaviour evolves and accountability expectations grow, South Africa’s media industry faces a new challenge: ensuring that talent development keeps pace with the realities of modern media planning... Read |
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ISSUED BY MOTHERLAND OMNI More than 30 years after The 22 Immutable Laws of Marketing was first published, marketers are still debating whether its principles remain relevant in a world shaped by algorithms, creators, communities and AI... Read |
| Social Media |
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The Content Creator Awards deadline has been extended. Read |
| Business |
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African Bank reports R624m loss as credit impairments and integration costs rise while shifting from acquisitions to consolidation and efficiency focus... Read |
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MARECIA DAMONS Department of Social Development spent R281bn on grants, against a R286bn budget... Read |
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NISHAAT SLAMDIEN An 84-year-old’s lawsuit against Bad Bunny has raised some interesting questions about whether a personally designed house could be protected by copyright... Read |
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A new report highlights a local car market that is still expanding, but becoming more selective... Read |
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| Featured Press Office of the day |
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20 years of helping Africa's biggest brands turn complex customer realities into simple experiences they can't live without. (Formerly Praekelt Consulting)
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Senior Digital Performance Manager needed to oversee account health, optimise budgets, detect risks early, drive cross-channel performance. Join a fast-paced agency ensuring efficient spend, strong reporting, client success. Read more >>
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Nominations are now open for the 13th annual Golden Shield Heritage Awards, spotlighting individuals, organisations and communities working to preserve and promote South Africa’s cultural and natural heritage. Read |
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