Tuesday, March 10, 2026

Lebo Madiba: Wag the Dog ages into crisis comms reality | LekkeSlaap's TVC

ACA's Gillian Rightford on every advertising rand working harder
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Wag the Dog ages into a modern day crisis communications reality

LEBO MADIBA

The 1997 film Wag the Dog has aged into modern-day crisis communications reality, writes Lebo Madiba of PR Powerhouse... read
“Local is indeed LekkeSlaap” says the brand's latest TVC
From sport superstars to sitcom legends: LekkeSlaap’s star-studded new advert hits the road… read
Make every advertising rand work harder

GILLIAN RIGHTFORD, ISSUED BY ASSOCIATION FOR COMMUNICATION AND ADVERTISING

Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex... read
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