Thursday, January 23, 2025

#BehindtheCampaign: AutoTrader Do It Big | #BizTrends2025: Penquin's Tyrell Steven

Advertising regulator: Chicken Licken 'not making fun of OCD' | PR's double-edged sword: Social media and career mobility
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#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers
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#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

TYRELL STEVENS

Tyrell Stevens, media & social media director at brand and communication agency Penquin looks at how predictive personalisation is transforming digital marketing in 2025...read
Chicken Licken, Joe Public 'not making fun of OCD,' says advertising regulator

KARABO LEDWABA

The advertisement, which humorously portrays a man grappling with indecisiveness, was accused of being insensitive to individuals with mental health conditions such as Obsessive Compulsive Disorder...read
PR struggles: The double-edged sword of social media and career mobility
The PR industry is at a turning point, with job-hopping causing inconsistencies and social media diluting communication expertise...read
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