Positive portrayals of men in ads boost brand equity and sales | Why Checkers branded a plane

Cassava Technologies CMO Ifeoma Jibunoh: From beers to broadband | Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

MARKETING & MEDIA 19 NOV 24 ALL INDUSTRIES  | PRESS OFFICES  | COMPANIES  | JOBS  | EVENTS  | PEOPLE  | MULTIMEDIA  | SUBMIT NEWS  | ADVERTISE  | LIST COMPANY  | SHARE  | FOLLOW  | NEWSLETTER SUBSCRIPTIONS  | MY ACCOUNT  | SUBSCRIBE  |  UNSUBSCRIBE Positive portrayals of men in ads boost brand equity and sales  read Heartwarming festive campaign reveals why Checkers branded a Lift aeroplane Checkers has revealed why it branded a Lift aeroplane with “Sixty60” on its sides and “Checkers” on its belly...read Cassava Technologies CMO Ifeoma Jibunoh went from beers to broadband LINDSEY SCHUTTERS CMO of Cassava Technologies, Ifeoma Jibunoh, shares her insights on storytelling, customer-centricity, and the role of AI in marketing…read Graham Cruikshanks, "This is Africa: Distinctiveness is our super power" GRAHAM CRUIKSHANKS When we find our voice in brand communication to connect to audiences and draw inspiration from local strengths to create compelling global advertising, we will be creatively unstoppable says Graham Cruikshanks, Africa Operations Director at TBWA...read Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa ISSUED BY DENTSU Dentsu South Africa proudly announces the launch of Merkury, a powerful new marketing platform developed in collaboration with Telkom, designed to bring brands closer to real South African consumers than ever before... Read Get ready for the City Lodge Save Our Stay (SOS) Campaign! ISSUED BY ONPOINT PR Calling all adventure seekers and escape artists!... Read Trends Digitlab's Insight 2025: The State of Digital: 6 critical trends for 2025 Digitlab's Insight 2025: The State of Digital provides a forward-looking view of emerging digital marketing trends, and identifies six critical trends for 2025. Read Marketing & Media Liquid C2 tackles Africa’s growing cyber threats, gets real about AI LINDSEY SCHUTTERS There are no Nvidia H100 GPUs on the continent because we don’t have the use case to support the investment… Read Advertising Bravado uses AI to supercharge Nedbank’s brand BONGANI CHINKANDA, ISSUED BY BRAVE GROUP How Brave Group's digital-first brand experience agency used AI for Nedbank's award-winning 'We’re for Africa' campaign... Read What does it take to stand out in a noisy but bland world? DHATCHANI NAIDOO, ISSUED BY EATBIGFISH I play a game with my 10-year-old on the way to school to alleviate the monotony of traffic. She calls it the ‘spot the car’ challenge... Read Branding Getting to the purpose of brand purpose NOLWAZI RADEBE, ISSUED BY SILVERBULLET ‘Brand purpose’ has been on everyone’s lips. The challenge of starting with our ‘why’ has turned into an industry buzzword... Read ESG Disney kicks off festive campaign 'Spark Joy This Holiday' with special guest Mickey Mouse ISSUED BY THE WALT DISNEY COMPANY AFRICA Disney Africa kicked off the holiday season with a fashion show as part of their Spark Joy This Holiday festive campaign... Read Events & Conferencing Entries open for the 12th Annual Savanna Comics’ Choice Comedy Awards Entries for the 12th Annual Savanna Comics’ Choice Comedy Awards are now open and have added two new categories... Read Marketing Smirnoff's new Go OFF campaign: Troye Sivan as chief vibes OFFicer Smirnoff has unveiled its latest bold campaign, Go OFF, featuring Troye Sivan as its newly appointed Chief Vibes OFFicer (CVO)... Read Media SA's film industry attracts over R5bn foreign investment boosting tourism South Africa's film industry draws global filmmakers, securing R2.52bn in foreign investments, with projections topping R5bn by 2025... Read Online Media Sponsored articles on Daily Investor – The top choice for your next advertising campaign ISSUED BY BROAD MEDIA By partnering with Daily Investor, South African companies are choosing a platform that allows them to connect with people who are willing and able to purchase their products and services... Read Research Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024 ISSUED BY KLA KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the seventh edition of The Quarterly Buzz, tracking the brands with the most ‘buzz’ in the market... Read Sales Black Friday acts as a launchpad for festive season sales success New retail statistics highlight a significant opportunity for South African retailers to build on the momentum of Black Friday and end the year on a high note... Read Streaming Why Netflix’s fight night flop is actually a strategic win ADELAIDE TSHABALALA This weekend, Netflix didn’t just stream a fight—they also stepped into the ring... Read Business SA's deskless workforce is broke - but happy The 2024 Deskless Worker Pulse, a research report by Jem HR, has revealed that while low wages and public transport are problematic for South Africa's deskless workers, only 2% of them don't enjoy their jobs... Read Social protection was always meant to be in the plan – where did it all go wrong? Regulatory neglect, outdated reforms, and anti-selection drive unaffordable medical scheme costs, undermining social solidarity and escalating contribution increases... Read Beyond borders: How foreign pensions empower South Africans to build global wealth South Africans increasingly explore foreign pensions to diversify wealth, secure assets internationally, and navigate currency risks within regulatory frameworks... Read Featured Press Office of the day More   |   Join Kena Outdoor Kena Outdoor is a Billboard Media Owner & Brand Communications Specialist that offers a selection of High Impact Billboards across SA. Contact  |  News  |  VISIT PRESS OFFICE Quotes William Osler "The best preparation for tomorrow is to do today's work superbly well." 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