Special Edition: #NedbankIMC2024

Our Marketing & Media editorial team is proud to present this special overview of the recent Nedbank IMC that took place in Johannesburg.

#NedbankIMC2024: Special Edition Newsletter 2024 Our Marketing & Media editorial team is proud to present this special overview of the recent Nedbank IMC that took place in Johannesburg. The 2,000 participants attending in person and online were treated to a host of speakers from a wide geography and diverse sectors. Together they addressed current and future issues and challenges facing the marketing industry, ranging from AI to bringing back humour, reaching Gen Z, and prioritising Africa and its needs to name a few. Our team captured some of these great insights on video for you and in print. We invite you to watch and read this great content. Enjoy! WE INVITE YOU TO READ ALL THE NEDBANK IMC 2024 CONTENT HERE>> The Biz Editorial Team Interviews Leading with heart, grit and gut KARABO LEDWABA The leaders delved into the challenges of leadership and how to navigate personal and professional growth... Why today's businesses need to ground success in more than profit KARABO LEDWABA Milton Friedman, a prominent economist, famously declared in the 1970s that the sole responsibility of a business is to maximise profits for its shareholders... Matthew Bull – It's time for the world to laugh again DANETTE BREITENBACH Matthew Bull, founder, SoloUnion and chief creative adviser for AB InBev and Kraft Heinz says it is time for the world to laugh again... Steve Babaeko – Advocacy through creativity to overcome challenges DANETTE BREITENBACH Steve Babaeko, CEO / chief creative officer of X3M Ideas says Africans must look fear in the eye and overcome the odds that have always been against them... Frank van den Driest - How marketers can drive more humanised growth? DANETTE BREITENBACH Frank van den Driest, founder ofthe Institute for Real Growth, says driving humanised growth is a marketing task... Marko Stavrou - Unveils the secrets to marketing to Gen Z DANETTE BREITENBACH Marko Stavrou, also known as the Gen Z Guy, says it is all about understanding the culture of Gen Z, being in the trenches, and then targeting these customer segments... Musa Kalenga - AI, run for the hills or the opportunity to unlock value DANETTE BREITENBACH Musa Kalenga, group chief executive of the Brave Group examines AI and what it brings to marketing... Mbali Bhengu - How my students have made me a better marketer DANETTE BREITENBACH Mbali Bengu, marketing lecturer to third-year students at Red & Yellow Creative School of Business, says her students have enabled her to be a better marketer... Mike Wright – Making the right cut, lessons from butchery for marketing DANETTE BREITENBACH Mike Wright, a Red & Yellow marketing student, gives lessons from butchery for marketing... Nicky Verd – the future of marketing and business is data-driven DANETTE BREITENBACH Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted says the future of marketing and business is data-driven. Mike Sharman - "Are you not entertained?" DANETTE BREITENBACH Consumers want to be entertained, says Mike Sharman, chief creative officer and founder of Retroviral. Scott Thwaites – Time for brands that act and feel like people DANETTE BREITENBACH Founder, EDC squared, Scott Thwaites says that with the democratisation of content production, anyone with a mobile device can create engaging and authentic content, which is incredibly valuable to brands... Tom Manners - Clockwork's game show provides honest industry conversations with laugh DANETTE BREITENBACH Tom Manners, co-CEO at Clockwork, says IMC is a highlight of the year... Mzamo Xala – building a better world through the lens of marketing DANETTE BREITENBACH Mzamo Xala has launched ShamanduX_ a design innovation company, to help clients innovate to prepare them for the future... #BehindtheIMC Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film" Steve Babaeko, CEO/chief creative officer, X3M Ideas, will present the talk How to look challenges in the eye and stare back at the Nedbank IMC Conference on 19 September... Matthew Bull - "Creativity is progress. Without it, you die" Matthew Bull, founder SoloUnion, will talk on Creating a Creating Culture at the Nedbank IMC Conference on 19 September at the Focus Rooms, Modderfontein Johannesburg... Ana Carrapichano on social behavioural change communication Ana Carrapichano, founder & CEO of Mediology will present Challenge both ourselves and society with social behavioural change communication with Prof Adebayo Fayoyin, at the Nedbank IMC Conference on 19 September... Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy Marko Stavrou will present the talk Challenge yourself to think like Gen Z. How to sell more to tomorrow’s customers at the Nedbank IMC Conference on 19 September... IMC News Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC Flying in from New York to present exclusively at the conference on the 19th September, Bull’s presentation is titled “Creating a Creating Culture”... Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers Marko Stavrou, better known as The Gen Z Guy and CEO of Stavrou Consulting may be young, but he is already one of Africa's leading Generation Z strategists and next-generation business leaders... Gamification: The game-changer in your marketing mix Who doesn’t love a good game? Ever since the dawn of time, the power of play has motivated people to take on challenges and chase rewards... Musa Kalenga - "Opting into leadership, putting yourself second in service of others" Musa Kalenga group CEO of Brave Group discusses the trends in his industry and what he's looking forward to experiencing at the upcoming Nedbank IMC Conference... Glenn Gillis on gaming and marketing Glenn Gillis, the CEO of Sea Monster Entertainment and chairperson of Games for Change Africa, will present Challenging the Marketing Game Plan: Building lasting brand engagement through Gamification at the upcoming Nedbank IMC Conference... Unlocking the power of everyday content Every marketer knows that content is king, now more than ever, and especially in the social media, short-form video era... 5 international speakers on world-class marketing conference agenda In keeping with its own theme of “Challenge yourself”, Africa’s biggest marketing conference has delivered an agenda that confirms its reputation as the continent’s most innovative marketing gathering... May the future force be with you... a thinking session that will redefine your approach to tomorrow These days it’s increasingly hard for brands (or businesses) to think about tomorrow’s plans when they are busy trying to just keep their heads above water today. But with global challenges and a marketing universe that transforms at breakneck speed, they must adapt or die... Staring down challenges... and winning This year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace with an industry constantly catching up to change... Helping marketers drive more humanised growth at the Nedbank IMC 2024 Best-selling author of The Global Brand CEO, renowned thought leader and international speaker Frank van den Driest, will be presenting a global keynote in-person at the Conference on the 19 September... Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC Award-winning creative agency Clockwork joined this year’s Nedbank IMC as the exclusive workshop partner... Africa’s biggest marketing conference opens bookings The Nedbank IMC is taking place in-person in Johannesburg and online on 19 September. The 2024 theme is: ‘Challenge Yourself. Keep Learning. Keep Leading’... Nedbank IMC agenda to include 5-minute challenges by top USBI speakers To meet its own theme of “Challenge yourself, Keep Learning, Keep Leading”, the Nedbank IMC has partnered with Unique Speaker Bureau International (USBI) to add even more punch to its programme this September... Innovative opportunity for aspiring marketers to showcase their skills The Nedbank IMC Conference has announced its partnership with MTN Pulse, aimed at giving young marketers a platform to showcase their marketing prowess... 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