Kantar: Connecting with culture to build meaningful iconic brands | Santam brand postioning refresh

African marketers gear up for AMC’s Awards | Adapt or perish: Unpopular opinion by a CCO

MARKETING & MEDIA 04 SEP 24 ALL INDUSTRIES  | PRESS OFFICES  | COMPANIES  | JOBS  | EVENTS  | PEOPLE  | MULTIMEDIA  | SUBMIT NEWS  | ADVERTISE  | LIST COMPANY  | SHARE  | FOLLOW  | NEWSLETTER SUBSCRIPTIONS  | MY ACCOUNT  | SUBSCRIBE  | UNSUBSCRIBE How to build meaningful iconic brands that are connected to culture YASMIN KATHORIA AND LERATO KGATLA Culture in marketing is often reduced to what’s popular and trending. But cultural participation requires clarity, credibility, and commitment. Iconic brands evolve by staying connected to culture while still reinforcing core brand associations... read Santam's lifestyle-focused brand message brings it into a new era; retains yellow umbrella logo Santam has refreshed its brand repositioning to Living in the moment, not in the worry, bringing it into a new era for the brand...read African marketers gear up for AMC’s 3rd annual awards in Mombasa The African Marketing Confederation (AMC) is preparing to recognise the continent's top marketers, celebrating those who have created and implemented groundbreaking campaigns...read Adapt or perish: The uncomfortable truth employers and employees must face – unpopular opinion by a CCO ISSUED BY WETPAINT ADVERTISING As CCO, it's part of my duties to steer the agency and our employees to adopt new platforms, programmes, and processes for the betterment of both the agency at large and the clients we service...read Nedbank IMC #Behindthe IMC: Ana Carrapichano on social behavioural change communication Ana Carrapichano, founder & CEO of Mediology will present Challenge both ourselves and society with social behavioural change communication with Prof Adebayo Fayoyin, at the Nedbank IMC Conference on 19 September... Read Marketing & Media CANEX WKND: Afreximbank Deal Room applications now open ISSUED BY CANEX WKND Africa’s largest gathering of creative industry professionals, CANEX WKND, is taking place from 16-19 October 2024, in Algiers, Algeria... Read Branding DEI Inclusive Lens Awards debut at Fame Week Africa with spotlight on diversity The inaugural Inclusive Lens Awards, sponsored by Urban Brew, were held on 3 September 2024, as part of Fame Week Africa in Cape Town... Read Digital Aphiwe Tafeni: Fluent in digital marketing and tech with Olem Business Boutique ISSUED BY THE INNOVATOR TRUST Aphiwe Tafeni, owner of Olem Business Boutique, has made significant strides in the digital marketing and ICT sectors... Read Unlocking the power of attention economics ISSUED BY DENTSU Attention economics has emerged as a pivotal concept in understanding how audiences engage with advertising in today’s digital landscape... Read Education Start your winning career at Red & Yellow Creative School of Business ISSUED BY RED & YELLOW An introduction to Red & Yellow: Teaching the great leaders, inventors, creators and entrepreneurs for the next generation of work... Read Film & Cinematography 48 Hour International Film Project returns with a goal to make 100 films in one weekend The 48 Hour International Film Project is making its highly anticipated return, once again challenging filmmakers worldwide to produce short films under intense time constraints... Read Online Media South Africa’s first travel tech magazine, GadgetWings, launched by World Wide Worx This week World Wide Worx launched South Africa's first online magazine focused exclusively on travel technology and trends, GadgetWings. Read Dominate Black Friday 2024 by advertising on MyBroadband ISSUED BY BROAD MEDIA Black Friday 2024 is coming soon, and MyBroadband will once again be the best place for your company to advertise its deals and sales... Read PR & Communications Offlimit Communications marks a milestone 20 years of growth with the addition of nearly 20 new clients ISSUED BY OLC THROUGH THE LINE COMMUNICATIONS In the year 2024 alone, OLC has secured 15 new clients – a remarkable feat that underscores the sheer grit, determination, and excellence that define our agency... Read Radio Thabiso Sikwane's memorial service set for 6 September 2024  Read Radio & Podcasts Beyond the Billboard podcast hits the 6-month mark! ISSUED BY WHAT3THINGS South Africa’s first out of home advertising podcast Beyond the Billboard has hit its 6-month mark since releasing its first episode in March 2024... Read Research South African fast food market’s taste for technology driving growth ISSUED BY INSIGHT SURVEY The local fast food market is embracing innovative technology to drive the appetite for local and internationally-inspired fast food, by enhancing customer service and efficiency... Read Retail South African supermarket group Shoprite lifts annual profit by 7.2% NQOBILE DLUDLA Shoprite announced that full-year headline earnings rose by 7.2% and announced the sale of its furniture business to discount retailer Pepkor... Read Pick n Pay launches Live Well Club to encourage healthier eating habits Pick n Pay has launched the Pick n Pay Live Well Club - an added benefit to the Smart Shopper loyalty programme... Read Africa Unlocking Africa’s agricultural power to ensure food security for all At the recent Standard Bank 'Africa Unlocked' conference in Cape Town, it was highlighted that Africa's reliance on exporting raw materials and importing finished goods is costing the continent jobs and crucial foreign income... Read Business Exclusive: Nissan finally gives Patrol full flagship status LINDSEY SCHUTTERS Nissan unveiled its new Patrol with key platform and technology updates, coming to SA in 2026… Read SA GDP breaks zero-growth streak: A 0.4% rise in Q2 2024 KATJA HAMILTON South Africa's GDP grew by 0.4% in 2Q 2024, signaling potential recovery after load-shedding receded, but risks and challenges remain... Read Agriculture dips 2.1% in Q2 2024 after strong Q1 PAUL MAKUBE Agriculture fell 2.1% in Q2 2024 after strong Q1 growth, contributing to South Africa’s 0.4% GDP increase... Read Featured Press Office of the day More   |   Join JNPR Founded by Jenni Newman in 2003, JNPR has grown to be one of South Africa's leading Reputation Management, PR and Communications Firms. 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